{"created":"2024-04-12T01:10:39.445370+00:00","id":2000083,"links":{},"metadata":{"_buckets":{"deposit":"aeeeeb85-7ab3-400f-9521-8c0b137049f9"},"_deposit":{"created_by":4,"id":"2000083","owner":"4","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"2000083"},"status":"published"},"_oai":{"id":"oai:okinawauniversity.repo.nii.ac.jp:02000083","sets":["1:14:1712883956435"]},"author_link":[],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2024-02","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"31","bibliographicPageEnd":"18","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"地域研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Regional Studies","bibliographic_titleLang":"en"}]}]},"item_10002_description_6":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"本稿では、従前の観光関連ビジネスについて、過去のデータを分析した上で、観光関連ビジネスを「一過性ビジネスの連続的事象」の最重要課題と位置づける。\n　また、「道の駅かでな土産店」をモデル店舗とし、日本郵便を国際物流と位置づけ、「道の駅かでな土産店」の課題に言及した上で、「店舗受付型海外配送サービス」の実施による客単価拡大の可能性について考察する。\n　「店舗受付型海外配送サービス」が越境ECショッピングサイトへの導線的起点として、従前の観光関連ビジネスにおける「一過性ビジネスの連続的事象」の最重要課題を課題解決へと導く「リピーター化」を実現する可能性があるものと考える。\n　「道の駅かでな土産店」における売買商品の海外への直接送付（発送）サービスについては、対象顧客を訪日外国人および地元客とし、また、消費税込み価格にてサービスの提供を行った。さらに、サービスの向上を目的にJANコードが付与されない「持込商品」や「他店舗購入商品」についてもサービスの対象とした。\n　結果、約10倍から約11倍へと客単価の拡大が見られた。これは、特に「まとめ買い」による送料（運賃）の低減化が目的であったものと推測される。\n　「店舗受付型海外配送サービス」は、小売店舗における新たな越境ビジネスモデルとして、ポストコロナ・アフターコロナの「インバウンド回復戦略」において訪日外国人旅行者消費額単価20万円/人（2019年（平成31年・令和元年）実績値15.9万円/人）の目標達成に大いに貢献するものと考えられる。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"This paper examines the feasibility of expanding sales per customer by using “Michi no Eki Kadena Souvenir Shop” as a model store for cross-border business, positioning Japan Post as an international logistics service, and implementing an “International Delivery Service at Store Reception”. As a result, the average amount spent per customer increased from approximately 10 times to 11 times. This is believed to have been aimed at reducing shipping（freight） costs, especially through bulk purchases. The “International Delivery Service at Store Reception” is expected to contribute greatly to a new cross-border business model for retail stores during the post-corona era.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34415/0002000083","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"沖縄大学地域研究所"}]},"item_10002_relation_16":{"attribute_name":"情報源","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"地域研究"}]}]},"item_10002_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"沖縄大学地域研究所"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1881-2082","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"髙良, 守","creatorNameLang":"ja"},{"creatorName":"タカラ, マモル","creatorNameLang":"ja-Kana"},{"creatorName":"TAKARA, Mamoru","creatorNameLang":"en"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-04-12"}],"displaytype":"detail","fileDate":[{"fileDateType":"Issued","fileDateValue":"2024-02"}],"filename":"No31p1.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_note","url":{"label":"No31p1","objectType":"fulltext","url":"https://okinawauniversity.repo.nii.ac.jp/record/2000083/files/No31p1.pdf"},"version_id":"e3a64d68-ba83-4143-9e0b-162493704106"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"一過性ビジネスの連続的事象","subitem_subject_language":"ja"},{"subitem_subject":"店舗受付型海外配送サービス","subitem_subject_language":"ja"},{"subitem_subject":"小売店舗越境ビジネス","subitem_subject_language":"ja"},{"subitem_subject":"導線的起点","subitem_subject_language":"ja"},{"subitem_subject":"リピーター","subitem_subject_language":"ja"},{"subitem_subject":"Transient Business Continuous Events","subitem_subject_language":"en"},{"subitem_subject":"International Delivery Service at Store Reception","subitem_subject_language":"en"},{"subitem_subject":"Cross-Border Business in Retail Stores","subitem_subject_language":"en"},{"subitem_subject":"Starting Point of the Guide Line","subitem_subject_language":"en"},{"subitem_subject":"Repeat Customer","subitem_subject_language":"en"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"小売店舗における越境ビジネスモデル ―ポストコロナのインバウンド回復戦略―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"小売店舗における越境ビジネスモデル ―ポストコロナのインバウンド回復戦略―","subitem_title_language":"ja"},{"subitem_title":"Cross-Border Business Model for Retail Stores ―An Inbound Recovery Strategy for the Post-Corona Era―","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"4","path":["1712883956435"],"pubdate":{"attribute_name":"公開日","attribute_value":"2024-04-12"},"publish_date":"2024-04-12","publish_status":"0","recid":"2000083","relation_version_is_last":true,"title":["小売店舗における越境ビジネスモデル ―ポストコロナのインバウンド回復戦略―"],"weko_creator_id":"4","weko_shared_id":-1},"updated":"2024-04-12T01:42:30.306761+00:00"}